Designer Spotlight Feature: DearEarth

The website alone expresses something really different from others I’ve come across. Usually most eco-brands have that soft colored, meadow-y fluff theme marketing. Not Dear Earth. It’s edgy, makes a statement, yet is unpretentious, and lovely. Elements used for the production of their items are: 100% organic cotton, bamboo, hemp, peace silk, soy, and other recycled/re-purposed fabric.

After making a recent connection with Designer & Founder Daniele Moore, I knew I had to dig a little deeper when I saw the words  ‘Organic’ and ‘Earth’ on her profile. Those of you who know me, know I always look to promote & support any /Go Green/ cause. In their own words, this Philadelphia/Miami based brand is an “Organic, Sustainable, Eco-fabolous Apparel made from the finest fibers of our Earth.”

Find out more as Daniele does some FASHIFY Designer Q&A below to give us a clearer picture of Dear Earth’s plan and purpose. Check back often, some pieces may even make it to the FASHIFY store for our readers to purchase!

1) Who…. is DearEarth made for?

Dear Earth is currently designed for women and girls that appreciate high quality clothing made from amazing fabrics. The Dear Earth girl likes to be comfortable while looking put together. She is a conscious shopper, that is willing to search a little more for something original and meaningful. We are excited to offer this to men in the near future.

2) What … makes DearEarth different and set apart from other ECO-clothing brands?

That is tough to answer because we have not compared ourselves or modeled Dear Earth after any other eco-brands, or, regular brand for that matter. The inspiration is original, and a huge part of that inspiration is our amazing Earth so the eco-factor is really just a natural part of it(no pun intended:)) . From choosing fabrics and designing a graphic, to working with sewers and planning a photo shoot, it is a meaningful process. Every step is important and why I think we are in love with every piece. Dear Earth is original and high-quality and since this is what inspires every design, we plan to stay that way.

3) When … did you decide to take your idea to the next level, and make an actual brand?

I was mostly making clothes for friends and clients and they would regularly say that they wished they could find more things like it or that they wished they could dress this way all of the time. I also noticed people’s reactions to the amazing fabrics. Their appreciation that the super soft and silky tee they liked was made of soybean was as great as mine. I really enjoyed sharing this and wanted to do it more.

4) How … did you choose the name of your brand (DearEarth)?

I was appreciating the Earth one day at the beach and wrote a poem titled Dear Earth. I altered one verse a bit and came up with our slogan:

so now I will take less, because

I know that I’m blessed,

and when I get dressed,

it will be organic<3

5) Why… in your opinion, is it so important to support/contribute to ‘green’ living causes & products?

To me, there is only one way, which is the green way. Perhaps we didn’t know before or were less aware, but now we do. Our choices need to be sustainable. From what we eat to what we wear, there is no room for anything else.

6) Where …can readers look to purchase DearEarth items?

http://shop.dearearth.net/in-the-name-of-love

http://www.facebook.com/dearearth

http://twitter.com/#!/dearearth11