Established in the early 90’s Religion firmly rooted itself to early club culture; when music was chemically inspired and beliefs were publicly expressed on statement tees. Initially developed as a niche t-shirt range, Religion’s blend of anarchic graphics and commercial attributes has pushed the brand to the forefront of the fashion and media spotlight. It’s ‘no fear policy’ of experimenting with design techniques, washes and trends has given the brand its diverse appeal; distressed garments with a rock star edge.
Religion is devoted to the pursuit of individual style; lyrical quotes, musical muses and British heritage has always been a heavy influence behind every collection. Inspiration from London’s east end and international street culture has been integral in shaping the brand’s much loved signature. Religion’s innovative design strategy has made it a must have for fashion fanatics, creating a huge celebrity following from Agyness Deyn, Girls Aloud, Kate Moss, Paris Hilton and Kylie Minogue.
In the past Religion has collaborated with Smiley, DC Comics and Warner Bros as well as major clubs and DJs across Europe including Space, Ministry of Sound and Ibiza Rocks. the brand has now opened stand alone stores in East London’s Shoreditch and Brick Lane and also abroad in Oberoy, Bali.